Your cart
There are no more items in your cart
Last updated: 7 October 2026
Who we are
Boo Boo Cakes — Chaussée de Wavre 267, 1050 Brussels, Belgium · VAT / enterprise number BE0699771163 · [email protected] · +32 494 94 25 94. We are responsible (the "controller") for the personal data described below.
What we collect and why
| What | Why | Legal basis | How long |
|---|---|---|---|
| Name, e-mail, phone, delivery address, order details | to prepare, deliver and invoice your order, and to contact you about it | contract | invoices and accounting records: the period required by Belgian tax and accounting law; other order data: 3 years after your last order |
| Customer account (if you create one) | to save your details and order history | contract | until you delete it, or 3 years without any activity |
| Payment details | payments are processed by Stripe and PayPal; we never see or store your full card number | contract | as required by law |
| Messages sent through the chat on our site or by e-mail | to answer your questions | legitimate interest | 1 year after the conversation |
| Newsletter (e-mail address) | to send you news and offers, sent through Newsman | your consent (or, for customers, our legitimate interest in offering similar products — you can unsubscribe in every e-mail) | until you unsubscribe |
| Statistics cookies | to understand how the site is used (Google Analytics) | your consent | see our Cookie Policy |
| Marketing cookies | to measure our ads and show you relevant ads (Google Ads, Meta, TikTok) | your consent | see our Cookie Policy |
| Technical data (IP address, browser) | to keep the site secure and working | legitimate interest | short-term server and security logs |
We do not sell your personal data. We only ask for what we need to handle your order.
Who receives your data
Only the service providers we need, each bound by a contract to protect your data:
- ClausWeb — website hosting;
- Cloudflare — website security and speed;
- Stripe, PayPal — payments;
- Newsman — newsletter;
- Google (Analytics, Ads), Meta (Facebook, Instagram), TikTok — statistics and advertising, only if you accept these cookies;
- delivery partners (e.g. bpost) when an item is shipped by post;
- our accountant and the authorities, when the law requires it.
Some of these providers (Google, Meta, TikTok, Cloudflare, Stripe, PayPal) may process data outside the European Economic Area. They do so under the safeguards of the GDPR (the EU–US Data Privacy Framework or the European Commission's standard contractual clauses).
Cookies
We only use statistics and marketing cookies if you accept them in our cookie banner. You can change your choice at any time with the "Cookies" button at the bottom left of every page. Details: Cookie Policy.
Your rights
You can ask us at any time to access, correct or delete your data, to restrict or object to its use, or to receive it in a portable format. You can withdraw your consent at any time (cookies: "Cookies" button; newsletter: the unsubscribe link). Write to [email protected] — we reply within one month.
If you are not satisfied, you can file a complaint with the Belgian Data Protection Authority: Autorité de protection des données / Gegevensbeschermingsautoriteit, Rue de la Presse 35, 1000 Brussels — www.dataprotectionauthority.be.
Changes
We may update this policy; the date at the top shows the latest version.